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Methods
RESEARCH PARTNERSHIPS has
a great deal of experience in both consumer and business-to-business arenas,
including a wide range of methodologies. We have conducted studies with
all levels of management, including CEOs; and with special-interest groups,
such as engineers, public relations and marketing personnel, healthcare
clinical specialists, physicists and doctors.
Equally varied is our industry
category experience. We have accumulated expertise in financial services,
healthcare, consumer goods and durables, service industries, restaurants,
and trade associations, among others.
We conduct studies or run projects
utilizing each of the following methodologies...
- telephone
- mail surveys
- internet-based surveys
- mall-intercept
- mystery shopping
- optical scanning
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Types of Studies
Throughout
our tenure in the marketing research field we have conducted the following
types of studies...
-
Concept Studies
- Explorations of new product ideas and their potential for
success
-
Customer Satisfaction
- Measurement of customer expectations of product or service
performance
- Advertising Tracking/AAUs -
Assessment of the effectiveness of advertising prior to and after major
advertising campaigns, awareness, attitudes and usage information obtained
prior to and after advertising
- Position & Structure Studies - Assessment
of client and competitive products/services in image related areas,
currently and over time, defining gaps or opportunities in the marketplace
- Market Structure/Segmentation Studies
- Complex study designs which allow the Client to examine the market
in which they compete in terms of both opportunities as well as competitive
strengths and weaknesses
- Screening Studies - Measurement of sales
potential of several proposed alternatives (e.g., flavors, names, logos,
etc.)
- Usage/In-Home Studies - Product placement
in consumer homes with telephone follow-up
- Member Needs/Satisfaction Studies - Measurement
of membership educational needs and benefits
- Evaluation Studies - Education program
evaluation studies of participant reaction to programs/conference events
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