Field Services                                

RESEARCH PARTNERSHIPS requires strict adherence to specific criteria in both the selection and performance of field services. The criteria we have assembled are based on experience, practicality and the ethical conduct of marketing research.Our field service procedures require...

• Cost estimates prior to commencement of any project
• Interviewer training designed to teach the fundamentals of interviewing, probing and open-end recording
• Formal briefings prior to study start
• On-site supervision and monitoring throughout the course of the study
• Measures that protect the security and confidentiality of each project
• Production reports accounting for incidence and completes
• Written instructions

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Coding                                      

Striving to provide the most meaningful results to our Clients, RESEARCH PARTNERSHIPS codes its open-ended questions with an eye toward analysis. We utilize the latest software for coding from SPSS, Inc. The end result is that we code ideas rather than just words.

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Tabulation                                 

At RESEARCH PARTNERSHIPS we design our computer tabulations to provide a clear and concise picture, making it easy to work with the data. The software utilized for this process is ACS WINCROSS® a state-of-the-art program designed by an industry leader.

Statistical analyses are performed using SPSS software.

We are often required to step outside the bounds of traditional research and this includes our data processing capabilities. We provide optical scanning services utilizing NCS Pearson scanning tools, database management and processing capabilities utilizing Microsoft Access, and customized evaluation processing and accounting utilizing custom programs.

In our data processing area we support state-of-the-art software and hardware and follow procedures consistent with quality data handling and analysis.

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Reporting                                 

RESEARCH PARTNERSHIPS develops written analyses on the majority of our projects. Our reports are written to be clear and concise, providing insights into the data that go beyond simply reporting numbers. Reports are available in bound format or as a presentation, usually PowerPoint format. All of our reports are structured to provide our clients with complete details of study procedures, executive summary, detailed report of results and appendicized tables.

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